Lushe

in agreement with Pulp Agency & 17 RECORDS Some trajectories defy all known logic. Lushe didn't grow up in the rap scene. At 20, he started filming videos on TikTok — a mic, a sample, a few words laid down. No calculation, no strategy.

Just the obvious talent of a guy who writes well. He moves from Rihanna to Aznavour, or Le Temps est bon, even creating his own samples. The buzz began. Leading to a freestyle imagining a collaboration with Big Flo & Oli, laid over the last few seconds of one of their tracks.

The dream became reality: the two Toulouse rappers offered to record it for real. Lushe is 21 and has two years of rap experience behind him. This youth is not a detail — it's the core of his persona.

He hasn't been shaped by a decade on stage, he hasn't internalised the codes before writing. He arrives with his obsessions intact: a childhood partly spent in Russia, a depression overcome.

All of this enters his lyrics without being exhibited — with the restraint of someone who has learned to distinguish what is said from what is sung. His rap is boom bap, classic in form, singular in content.

Without seeking it, Lushe establishes himself as one of the spearheads of a strong return of classic rap, a genre once thought to be disappearing and now finding a new youth.

Montmartre — his best-known track — simply tells a true story: two lovers at the top of a hill, an 'I love you' said for the first time, and a letter addressed to his partner to tell her again that she is strong, that she shouldn't doubt it.

There is a tenderness, a sincerity in this track that touches without trying to touch. Perhaps that explains everything else.

In two years, Lushe reached 700,000 monthly listeners on Spotify, completed a sold-out French tour, and filled La Maroquinerie in less than twenty-four hours for his first solo concert. His loyal community, attentive to his lyrics, follows him.